Table of Contents
1. Objective and responsible body
2. Basic information on data processing
3. Processing of personal data
4. Elicitation of access data
5. Cookies & reach measurement
6. Google Analytics
7. Google Re / Marketing Services
8. Facebook social plugins
9. Facebook Remarketing
11. Integration of services and third party content
12. User rights and deletion
1.Objective and responsible body
Provider of the online offer and responsible for the data protection law is [company_name], owner: [company_owner], [adress_street], [adress_zip_location] (hereinafter referred to as “provider”, “we” or “us”). For the contact possibilities we refer to our imprint.
The term “user” includes all customers and visitors of our online offer. The terms used, such as “Users” are to be understood gender-neutral.
- Basic information on data processing
We only process personal data of users in compliance with the relevant data protection regulations in accordance with the requirements of data minimization and data avoidance. This means that the data of the users are processed only if a legal permission exists, in particular if the data for the performance of our contractual achievements as well as on-line services is required, or prescribed by law or in the presence of a consent.
We take state of the art organizational, contractual and technical security measures to ensure that the provisions of the data protection laws are complied with and in order to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.
If, within the framework of this data protection declaration, content, tools or other means are used by other providers (collectively referred to as “third-party providers”) and their registered office is abroad, it can be assumed that data will be transferred to the states of residence of the third-party providers. The transfer of data to third countries takes place either on the basis of a legal permission, the consent of the users or special contract clauses, which ensure a legally required security of the data.
- Processing of personal data
– The provision, execution, maintenance, optimization and security of our services, services and user services;
– Ensuring effective customer service and technical support.
We only transfer users’ data to third parties when this is necessary for billing purposes (for example, to a payment service provider) or for other purposes, if necessary, in order to fulfill our contractual obligations towards the users (for example, address information to suppliers).
When contacting us (via contact form or e-mail), the details of the user are stored for the purpose of processing the request as well as in the event that follow-up questions arise.
Personal data will be deleted if they have fulfilled their purpose and deletion does not conflict with any retention requirements.
- Elicitation of access data
We collect data about every access to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider ,
We use the log data without assignment to the person of the user or other profiling according to the statutory provisions only for statistical evaluations for the purpose of operation, security and optimization of our online offer. However, we reserve the right to retrospectively check the log data, if there is legitimate suspicion of unlawful use, based on concrete evidence.
- Cookies & reach measurement
The use of this online offer is also possible despite the refusal of cookies. If users do not want cookies stored on their computer, they will be asked to disable the option in their browser’s system settings. Saved cookies can be deleted in the system settings of the browser. The refusal of cookies can lead to functional restrictions of this online offer.
There is a possibility to manage many commercial online advertising cookies via the US website http://www.aboutads.info/choices or the EU page http://www.youronlinechoices.com/uk/your-ad -choices / .
- Google Analytics
Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering and to provide us with other services related to the use of this online offer and internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there.
The IP address submitted by the user’s browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer as well as the processing of such data by Google by downloading and installing the browser plug-in available under the following link: http: // tools.google.com/dlpage/gaoptout?hl=de.
For more information about Google’s use of data, hiring and opt-out options, please visit Google’s websites: https://www.google.com/intl/en/policies/privacy/partners (“Google’s use of your data when you use websites or our partners’ apps “), http://www.google.com/policies/technologies/ads (” Use of data for promotional purposes “), http://www.google.com/settings/ads (” Managing information provided by Google used to show you ads “) and http://www.google.com/ads/preferences (” Determine which ads Google shows you “).
- Google Re / Marketing Services
We use the Google Inc. Marketing and Remarketing Services (“Google Marketing Services”), 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).
Google Marketing Services allow us to better target advertisements for and on our website, so that we only present ads to users that potentially match their interests. If a user is shown ads for products he’s been interested in on other websites, this is called remarketing. For these purposes, when Google our other websites that are running Google Marketing Services are activated, Google codes and so-called (re) marketing tags (invisible graphics or code, etc.) are added to the website as “Web Beacons”) and immediately incorporated into the website. With their help, the user is provided with an individual cookie, i. a small file is saved (instead of cookies, comparable technologies can also be used). The cookies can be set by different domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file it is noted which web pages the user visited, for what content he is interested and what offers he has clicked, as well as technical information about the browser and operating system, referring web pages, visit time and other information on the use of the online offer. The IP address of the users is also recorded, whereby in the context of Google Analytics we announce that the IP address is shortened within member states of the European Union or other parties to the Agreement on the European Economic Area, and only in exceptional cases transmitted to Google servers in the US as a whole and shortened there. The IP address will not be merged with data of the user within other offers from Google. This information above may also be associated with such information from other sources. If the user then visits other websites, the ads displayed can be tailored to him according to his interests.
The users data are processed pseudonymously in the context of the Google marketing services. That means that Google does not store and processes e.g. the name or e-mail address of the users, but processes the relevant data cookie-related within pseudonymous user profiles. From Googles perspective, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected about users by “DoubleClick” is transmitted to Google and stored on Google’s servers in the United States.
Google marketing services we use include the online advertising program “Google AdWords”. In the case of Google AdWords, each advertiser receives a different “conversion cookie”. Cookies cannot be tracked through AdWords advertisers’ websites. The information collected through the cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Advertisers will see the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users.
Another Google marketing service we use is the Google Tag Manager, which allows additional Google analytics and marketing services to be integrated into our website (eg, AdWords, DoubleClick, or Google Analytics). ,
For more information about Google’s data usage for marketing, see the overview page: https://www.google.com/policies/technologies/ads
If you want to opt out of Google Marketing Services, you can take advantage of Google’s recruitment and opt-out opportunities: http://www.google.com/ads/preferences.
- Facebook social plugins
Our online offering uses social plugins (“plugins”) from the social network facebook.com operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). The plugins are recognizable by one of the Facebook logos (white “f” on blue tile, the terms “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.
When a user invokes a feature of this online offering that includes such a plugin, their device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the device of the user and incorporated into the online offer. During this process, user profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore inform the users according to our knowledge.
By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example, press the Like button or leave a comment, the information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymous IP address is stored in Germany.
If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook and delete his cookies before using our online offer. Other settings and rejections regarding the use of data for advertising purposes can be made within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US-American site http://www.aboutads.info / choices / or the EU page http://www.youronlinechoices.com/. The settings are platform independent, in other words, they are adopted for all devices, such as desktop computers or mobile devices.
- Facebook Remarketing
Within our on-line offer so-called “Facebook pixels” of the social network Facebook are being employed, which are operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). With the so-called Facebook pixel, Facebook is able to designate the visitors of our offer as a target group for the presentation of advertisements, so-called “Facebook Ads”. Accordingly, we use the Facebook pixel to display the Facebook ads we have been sent only to those Facebook users who have also shown an interest in our website. In other words, with the help of the Facebook pixel, we want to make sure that our Facebook ads are in line with the potential interest of users and are not annoying them. With the help of the Facebook pixel, we can also understand the effectiveness of the Facebook ads for statistical and market research purposes by seeing if users were redirected to our site after clicking on a Facebook ad.
The Facebook pixel is integrated when viewing our website directly through Facebook and save a small file, a so-called cookie on your device. If you then log in to Facebook or visit Facebook in the logged-in state, the visit of our offer is noted in your profile. The data collected about you are anonymous to us, and does therefore not give us any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible. The processing of the data by Facebook is part of Facebook’s data usage policy. Accordingly, you will learn more about how the remarketing pixel works and more generally about how Facebook ads are displayed in Facebook’s Data Usage Policy: https://www.facebook.com/policy.php.
You may dissent to the capture by the Facebook Pixel and use of your data to display Facebook Ads. To do this, you can go to the page set up by Facebook and follow the instructions for the usage-based advertising settings: https://www.facebook.com/settings?tab=ads or the contradiction on the US-American site http: // www. aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform independent, in other words, they are adopted for all devices, such as desktop computers or mobile devices.
With the following information, we will inform you about the contents of our newsletter as well as the registration, shipping and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipient or a legal permission. Insofar as the contents of a newsletter are concretely described, they are authoritative for the consent of the users. Incidentally, our newsletters contain the following information: our products, offers, promotions and our company.
Double opt-in and logging: Registration for our newsletter is done in a so-called double-opt-in procedure. After registration, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with someone else’s e-mail addresses. The registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the login and the confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider will be logged.
The e-mail addresses of our Newsletter recipients, as well as their other data described in the context of these notes, are stored on the servers of the shipping service provider. The shipping service provider uses this information to send and evaluate the newsletter on our behalf. Furthermore, the shipping service provider may, according to its own information, use this data to optimize or improve its own services, e.g. for the technical optimization of the shipping and the presentation of the newsletter or for economic purposes, to determine from which countries the recipients come. However, the shipping service provider does not use the data of our newsletter recipients to write them down or to pass them on to third parties.
Credentials: To subscribe to the newsletter, it is sufficient to provide your e-mail address.
Statistical Survey and Analysis: The newsletters contain a so-called “web-beacon”, i. a pixel-sized file that is retrieved from the shipping service provider’s server when the newsletter is opened. This processing request will initially collect technical information, such as information about the browser and your system, as well as your IP address and time of retrieval. This information is used to improve the technical performance of services based on their specifications or audience and their reading habits, based on their locations (which can be determined using the IP address) or access times. Statistical surveys also includ determining if the newsletters will be opened, when they will be opened and which links will be clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavor nor that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Termination / Revocation : You may terminate the receipt of our newsletter or your consent at any time. At the same time, your consent for shipping by the shipping service provider and the statistical analyzes expire. A separate revocation of the shipment by the shipping service provider or the statistical evaluation is unfortunately not possible. A link to cancel the newsletter can be found at the end of each newsletter.
11. Integration of services and third party content
It may happen that contents or services of third-party providers, such as maps or fonts from other websites are included in our online offer. The inclusion of content from third-party providers always requires that the third-party providers perceive the IP address of the users, since they could not send the content to the users’ browser without the IP address. The IP address is therefore required for the presentation of this content. Furthermore, providers of third-party content can set their own cookies and process users’ data for their own purposes. In the process, user profiles can be created from the processed data. We will use this content as much as possible in a data-saving and data-avoiding manner and will select reliable third-party providers with regard to data security.
The following presentation provides an overview of third-party providers as well as their contents, as well as links to their privacy statements, which further notes on the processing of data and, currently. already mentioned here, contradictory possibilities (so-called opt-out) contain:
- User rights and deletion
Users have, upon request, the right to receive information free of charge about the personal data that we have stored about them.
In addition, users have the right to correct inaccurate data, revoke consent, block and delete their personal information, and to file a complaint with the appropriate regulatory authority in the event of unlawful processing.
The data stored with us are deleted as soon as they are no longer necessary for their purpose and the deletion does not conflict with any statutory storage requirements.